Prices for Sky Sports 1 and Sky Sports 2 are set to fall following a ruling by UK TV regulator Ofcom.
Sky has enjoyed a virtual monopoly on sporting content for years, and have now been forced to reduce the wholesale price of their to premium sports channels, to allow other TV providers to offer the channels to their customers.
Sky customers currently pay around £35 a month for access to these Sky Sports packages (£17 for the basic service and an extra £18 a month for Sport).
One of Sky’s key rivals, BT Vision, has already announced plans to offer Sky Sports to its customers at a lower price than Sky, and we can expect Top Up TV to offer Sky Sports on their services. This could mean that UK customers will be able to get Sky Sports via a TV aerial before the 2010/11 football season starts.
BSkyB is not happy with the ruling, and will reportedly be appealing against the decision.
Expect upcoming announcements about cheaper Sky Sports packages in the near future.
