4seven has launched

A new channel from Channel 4, launched this evening (4th July 2012) at 7pm

4seven essentially runs re-broadcasts of very recent shows, for those that missed a Channel 4 show. Given that many of us now have a PVR hard disk recorder (such as Sky+ or Freeview+), recording shows and series is now pretty easy – and for those that missed a show, we of course have the on-demand service 4oD. So why do we need a repeats channel?

Well, according to Channel 4, there are lots of viewers out there without a PVR, or who don’t want to access shows they missed over the Internet. Channel 4’s being pretty clever about how it picks what to show again too, making the channel potentially very useful. What gets shown during peak viewing hours on 4seven is based on viewer feedback, according to what’s being said in the press, and on social media channels such as Facebook and Twitter. It offers another way to watch popular content that viewers may have missed.

If you want to watch a mashed-up mix of what’s been shown by Channel 4, the new channel 4seven is available now, on the following channels:

• Freeview channel 47 ( Only available in areas that have completed the Digital Switchover.)
  
• Freesat channel 127
• Sky channel 140
• Virgin channel 195

4seven also has a free iPhone and iPad app, available in the iTunes App Store.